Adtelligent

FEBRUARY 1, 2025

This growth is fueled by more cord-cutters and the rise of ad-supported streaming services, with 82% of U.S. Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising. households expected to have CTV access by 2025.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

This growth is fueled by more cord-cutters and the rise of ad-supported streaming services, with 82% of U.S. Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising. households expected to have CTV access by 2025.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

This growth is fueled by more cord-cutters and the rise of ad-supported streaming services, with 82% of U.S. Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising. households expected to have CTV access by 2025.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Smart-Hub

APRIL 29, 2024

This automated, data-driven approach allows advertisers to deliver personalized and relevant content in real time, optimizing campaign performance and maximizing ROI. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Do these statistical facts mean that native ads are less effective than the display ones? Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

illumin

JANUARY 21, 2025

The online travel market is of particular interest, with online travel sales expected to make up 75% of the market by 2029. 91% of destination marketers report that web traffic is a key metric for tracking return on investment (ROI). Estimates project the industry will grow 3.90% year over year and reach USD$955.9 billion by 2025.

ROI 59

ROI Advertising Ad Tech Media 59