Ad Monsters

MAY 27, 2024

Modern technologies, such as programmatic buying, may come to the rescue, allowing small and medium enterprises to advertise cost-efficiently and reach their marketing goals faster. Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. billion by 2029. The DSP market exclusively was valued at $20.77 billion in 2022 and is projected to reach $92.12

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

VideoWeek

DECEMBER 9, 2024

The WPP media arm observed that advertising “has seemingly defied expectations of a slowdown” over the past 12 months, even excluding political ad spend which is not factored into the figures. “ Most of this years growth will directly benefit the largest sellers of digital advertising,” according to GroupM.

Retail 52

Retail Media Advertising Audience 52

MNTN

DECEMBER 10, 2024

Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising. between 2024 and 2029 , making for a market valued at over $429 billion. Thats a lot of cash floating around the OTT advertising sector, which means brands face stiff competition for sought-after ad slots.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

Brid.tv

MARCH 5, 2025

Audience Reach According to Statista , global user penetration for OTT video is expected to exceed 60% by 2029. One of the most common methods is through OTT advertising, but subscriptions, single transactions, and hybrid models are all viable options. What is OTT advertising? There are multiple ways to earn from OTT.

Audience 52

Audience Advertising Marketing 52

MNTN

DECEMBER 10, 2024

Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising. between 2024 and 2029 , making for a market valued at over $429 billion. Thats a lot of cash floating around the OTT advertising sector, which means brands face stiff competition for sought-after ad slots.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

Adtelligent

FEBRUARY 1, 2025

The flying cars, giant holograms and lab-crafted replicants might have seemed way too futuristic to imagine hitting our world any time soon, but the underlying idea that artificial intelligence and immersive advertising could shape our environment and behaviour? Lets take a look at seven major advertising trends on the horizon.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

The flying cars, giant holograms and lab-crafted replicants might have seemed way too futuristic to imagine hitting our world any time soon, but the underlying idea that artificial intelligence and immersive advertising could shape our environment and behaviour? Lets take a look at seven major advertising trends on the horizon.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

The flying cars, giant holograms and lab-crafted replicants might have seemed way too futuristic to imagine hitting our world any time soon, but the underlying idea that artificial intelligence and immersive advertising could shape our environment and behaviour? Lets take a look at seven major advertising trends on the horizon.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

MNTN

FEBRUARY 11, 2025

Advertising video on demand (AVOD) has quickly become one of the most popular streaming content models for both consumers and service providers. user penetration in the United States an amount that is projected to climb to three out of every four customers by 2029. AVOD currently offers 71.7% What Is AVOD?

Advertising 52

Advertising Audience Impressions Ad Inventory 52

VideoWeek

JUNE 27, 2024

By 2029, the broadcaster aims to have 7,000 hours of content on the BVOD service, while 50 percent of all non-live content will debut on RTÉ Player. The business will also reduce salaries, with personnel expenditure falling from 51 percent of operating costs in 2024, to 45 percent in 2029.

Entertainment 64

Entertainment Audience Communications Media 64

Smart-Hub

APRIL 29, 2024

In this article, we’ll talk about top advertising trends that are forecasted to shape programmatic advertising future and present. Get a Consultation For Free Contact us 12 Key Programmatic Advertising Trends In recent years, programmatic advertising has emerged as a game-changer.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Basis

AUGUST 21, 2024

trillion in spending power by 2029, the time for brands and marketers to begin understanding these young consumers is, well, now. Preparing to Advertise to Generation Alpha It will be several years before Gen Alpha reaches an age where they can be advertised to. With Gen Alphas forecast to amass $5.46

Media 102

Media Brand Awareness Advertising Marketing 102

VideoWeek

FEBRUARY 28, 2025

Ek says it observed the accounts of 5,000 of its members who had opted out of personalised advertising on Meta services, and saw that targeted ads were still being run. After many years of success with native ads, it’s time to go after all of performance advertising, said Taboola CEO Adam Singolda.

Media 52

Media Marketing Agency Brand Lift 52

VideoWeek

DECEMBER 16, 2022

Netflix stock dropped by seven percent on Thursday after reports emerged that the business hasn’t been able to deliver the required reach for some of its advertisers. Display advertising revenues were up by 13.9 They can’t deliver. UK publishers’ digital revenues grew by 2.7 percent, and subscription revenues grew by 12.1

Media 98

Media Audience Retail Agency 98

Ad Beat

AUGUST 23, 2024

Once again, it seems the brand is ahead of the curve here, with US e-commerce sales of alcoholic drinks expected to grow 27 percent to almost $30 billion between 2024 and 2029.

Food 81

Food Brand Awareness Audience Video Ads 81

Basis

FEBRUARY 22, 2023

That high school-aged population is significantly smaller than it has been historically—with the number of 18-year-olds expected to decrease by 15% from 2025 through 2029—hence the looming drop-off, or “cliff,” which experts predict will take hold in 2025. The problem? Here are a few ways to achieve this precision: 1.

Education 52

Education Marketing Audience Machine Learning 52

VideoWeek

AUGUST 25, 2023

Agencies Concerned Over YouTube Trading on its Own Survey Data Some advertising agencies have criticised YouTube’s move to start trading based on its own surveys, which are used to calculate how many people are watching ads on CTV, according to Ad Age. “But But then they’re doing their own thing and pushing that down in the marketplace.”

Media 52

Media Retail GDPR Agency 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

VideoWeek

SEPTEMBER 22, 2023

. “To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements,” said Amazon. We tend not to tell advertisers about pricing changes,” Dischler said.

Media 52

Media Agency Advertising Machine Learning 52

VideoWeek

OCTOBER 1, 2022

Sky Stream will compete directly with rival telco Virgin Media’s own plug-in device – (confusingly) also called ‘Stream’ Advertisers Report Drop in In-House Programmatic Buying. Advertisers can reduce waste and help ensure that relevant ads are delivered to the right audiences across devices.”.

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

JANUARY 5, 2024

This new leadership team will be tasked with establishing VideoAmp’s metrics as a trading currency in US TV advertising. GroupM says it hopes to evolve streaming and CTV advertising beyond traditional 30-second formats, developing new offerings which enhance connections with audiences and drive measurable results.

Media 52

Media Cookies Entertainment Agency 52

VideoWeek

AUGUST 19, 2022

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. VidMob launched in 2014 as a marketplace for video ad creation, matching up advertisers with video creatives in order to put together an ad. Top Stories.

Media 52

Media Ad Tech Agency eCommerce 52

VideoWeek

DECEMBER 1, 2023

“Tubi is in a unique position to capitalise on advertising growth internationally, combining an industry-leading technology platform and content discovery algorithm with the world’s largest content library,” the company said in a statement. The fallout comes after Musk endorsed an antisemitic conspiracy theory on X.

Media 105

Media Entertainment Cookies Agency 105

Basis

DECEMBER 13, 2024

2024 has been another transformative year for advertisers. Meanwhile, generative AI took the industry by storm, and advertisers began to explore how to leverage the technology to drive real impact while avoiding its notable risks. trillion in spending power by 2029. year-over-year, and its projected to grow by another 25.9%

Cookies 97

Cookies Media Advertising Agency 97

All About Advertising Law

NOVEMBER 9, 2022

The threshold will further increase to 65% in 2024 and 75% in 2029. For more information about FTC’s recent enforcement, please check out this blog post written by Venable’s Advertising Law Group. The FTC also now has the authorization and enforcement power to seek civil penalties of up to $46,517 per violation of this rule.

Manufacturing 52

Manufacturing Food Advertising 52

illumin

JANUARY 21, 2025

The travel industry is taking off and advertisers looking to get on board need to pay close attention to how travelers spend their hard-earned money if they want to get ahead. Here is everything you need to know to take the lead in travel advertising. of the global market. As a result, eco-tourism is on the rise.

ROI 59

ROI Advertising Ad Tech Media 59