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The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

Agencies Concerned Over YouTube Trading on its Own Survey Data Some advertising agencies have criticised YouTube’s move to start trading based on its own surveys, which are used to calculate how many people are watching ads on CTV, according to Ad Age. “But But then they’re doing their own thing and pushing that down in the marketplace.”

Media 52
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The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

VideoWeek

Ek says it observed the accounts of 5,000 of its members who had opted out of personalised advertising on Meta services, and saw that targeted ads were still being run. After many years of success with native ads, it’s time to go after all of performance advertising, said Taboola CEO Adam Singolda.

Media 52