Adweek
OCTOBER 16, 2024
Brand safety first: Global social media marketing and creator agency Viral Nation detailed updates to Secure, its artificial-intelligence-powered brand reputation solution, including screening creators' public history. billion, by 2029, brands increasingly want assurances that they are investing that ad spend wisely.
VideoWeek
MARCH 4, 2025
However, by 2029 pay-TV’s share is forecast to fall to 37 percent, while SVOD’s contribution is expected to grow to 43 percent. The Week in Stocks Agencies WPP’s share price hit a four-year low on Thursday over weak outlookin its latest earnings results. Max’s International Roll-Out Hits ARPU at Warner Bros.
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Clearcode
SEPTEMBER 20, 2023
billion by 2029. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. billion by 2029. For Ad Agencies Saving on the cost of media By far, it’s the biggest reason for building a bidder or DSP — especially for ad agencies.
VideoWeek
JANUARY 7, 2025
UK Agencies Increased CTV and YouTube Investments in 2024 UK agencies increased their CTV and YouTube investments last year compared to 2023, according to a new survey from Pixability, a brand suitability and YouTube specialist. billion by 2029. billion this year, and $67.7 million US viewers for its Christmas Day NFL games.
VideoWeek
DECEMBER 9, 2024
percent of total TV revenue by 2029. But the transition is ahead of the curve in the US, where streaming revenues are predicted to overtake linear TV revenue in 2029. By 2029, publishers will account for just 3 percent of total ad revenue, down from 35.1 GroupM forecasts that global streaming ad revenues will represent 37.5
VideoWeek
DECEMBER 16, 2022
They don’t have enough inventory to deliver,” said one agency exec. “So We’ve been close partners with STV for over 50 years, and this new partnership will extend our collaboration for another seven years, until the end of 2029,” said ITV Commercial MD Kelly Williams. “We The Week For Agencies. They can’t deliver.
VideoWeek
OCTOBER 1, 2022
In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Meanwhile the broadcaster renewed its arrangement with the Scottish Professional Football League (SPFL), granting Sky Sports the broadcast rights through to 2029.
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