VideoWeek

MARCH 4, 2025

However, by 2029 pay-TV’s share is forecast to fall to 37 percent, while SVOD’s contribution is expected to grow to 43 percent. The Academy Awards’ TV audience has fallen 60 percent since 2000, hitting an all-time low of 10.4 Max’s International Roll-Out Hits ARPU at Warner Bros.

Ad Tech 52

Ad Tech Agency Audience Marketing 52

Clearcode

SEPTEMBER 20, 2023

billion by 2029. Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

VideoWeek

FEBRUARY 28, 2025

Discovery (WBD) saw its ad revenues fall 7 percent YoY in 2024, citing domestic linear audience declines, and reporting that the linear TV ad market is deteriorating faster than expected. Those chosen channels will be measured across Barbs existing panel and included in its daily audience reporting, with the go live planned for Q3 this year.

Media 52

Media Marketing Agency Brand Lift 52

VideoWeek

DECEMBER 16, 2022

They don’t have enough inventory to deliver,” said one agency exec. “So Adform has announced a partnership with Comscore to provide cookieless targeting, measurement and frequency capping using Comscore Predictive Audiences. They can’t deliver. So they’re literally giving the money back.”. Google Defeats Privacy Lawsuit.

Media 98

Media Audience Retail Agency 98

VideoWeek

DECEMBER 9, 2024

Age restrictions on Instagram and other social media apps could also lead to increased spend on gaming, music and streaming TV, according to GroupM, as ways to reach younger audiences without being tied to the volatile regulatory environment. percent of total TV revenue by 2029. percent in 2024 and 3 percent in 2025.

Retail 52

Retail Media Advertising Audience 52

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Advertisers can reduce waste and help ensure that relevant ads are delivered to the right audiences across devices.”. The Week For Agencies. Top Stories.

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

AUGUST 25, 2023

The measurement company says this will allow for more accurate measurement, particularly for shows which draw smaller audiences (where it was previously possible than none of Nielsen’s panellists tuned in, resulting in a zero rating). Currently, this is only available for national TV buys. Read on VideoWeek.

Media 52

Media Retail GDPR Agency 52