Clearcode

SEPTEMBER 20, 2023

billion by 2029. Key market drivers for DSPs are the demise of third-party cookies, new and emerging digital channels, the development of new ad formats, a focus on contextual and content-driven advertising, and regulatory compliance. The DSP market exclusively was valued at $20.77 billion in 2022 and is projected to reach $92.12

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

VideoWeek

DECEMBER 16, 2022

They don’t have enough inventory to deliver,” said one agency exec. “So We’ve been close partners with STV for over 50 years, and this new partnership will extend our collaboration for another seven years, until the end of 2029,” said ITV Commercial MD Kelly Williams. “We The Week For Agencies. They can’t deliver.

Media 98

Media Audience Retail Agency 98

VideoWeek

JANUARY 5, 2024

This has been a big focus for Nielsen’s competitors in recent years as agencies have explored multi-currency strategies. GroupM says it will hold multiple working groups with these companies to establish goals and determine outputs, and the media agency is hoping to launch pilot programmes in the first quarter of this year.

Media 52

Media Cookies Entertainment Agency 52

VideoWeek

SEPTEMBER 22, 2023

It is crucial for us to legitimise the performance of our media by investigating new deterministic measures by reconciling conversion and exposure data in the post-cookie era,” said Sylvia Tassan Toffola, General Director at TF1 PUB. The programmes available to sponsor include Married at First Sight , Qui Veut Etre Mon Associé? ,

Media 52

Media Agency Advertising Machine Learning 52

Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. Meanwhile, SSPs are increasingly partnering with media agencies.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

AUGUST 19, 2022

“If we discover political content was paid for and not properly disclosed, it is promptly removed from the platform,” the company said in a blog post, laying out plans to brief agencies on its rules around paid political content. The Week For Agencies. Amazon Tests TikTok-Style Feed. US Broadcasters Land $7.5

Media 52

Media Ad Tech Agency eCommerce 52

Basis

DECEMBER 13, 2024

For much of the year, marketing teams braced for Googles long-anticipated deprecation of third-party cookies in Chromeonly for the search giant to change its plans for the third time. (At trillion in spending power by 2029. 2024 has been another transformative year for advertisers.

Cookies 97

Cookies Media Advertising Agency 97