Clearcode

SEPTEMBER 20, 2023

billion by 2029. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? billion by 2029.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. The Week For Agencies. Top Stories.

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

AUGUST 25, 2023

MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. The fundamental problem is that it contradicts their approach and the principles they laid out I think a couple of months ago, when they called for third-party measurement and called for it to be comprehensive,” said one agency executive.

Media 52

Media Retail GDPR Agency 52

VideoWeek

DECEMBER 1, 2023

Campaign Optimisation Lags Behind Measurement on Converged TV Innovid, a TV measurement platform, has identified a disconnect between measurement and optimisation across converged TV (linear, digital and streaming). percent of advertisers were measuring campaigns on one platform, only to optimise them on another.

Media 105

Media Entertainment Cookies Agency 105