Clearcode

SEPTEMBER 20, 2023

billion by 2029. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. The RTB process is a live auction whereby DSPs bid on impressions offered by ad exchanges and supply-side platforms (SSPs).

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

VideoWeek

DECEMBER 16, 2022

They don’t have enough inventory to deliver,” said one agency exec. “So The firm tracks and analyses impression-level data across CTV, mobile, web and in-app environments. The Week For Agencies. Agency group Dentsu released its 2023 ad spend forecast this week, predicting 3.8 They can’t deliver.

Media 98

Media Audience Retail Agency 98

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Flip connects mobile location data with CTV ad impressions to help brands understand campaign performance, attribution and Return on Ad Spend (ROAS). Top Stories.

Agency 52

Agency Media Non-Profit Retail 52

Smart-Hub

APRIL 29, 2024

Meanwhile, SSPs are increasingly partnering with media agencies. Such advertising works especially well with fine-tuned targeting because if the user sees a useful ad and then also gets some bonuses in the game, the positive impression is reinforced, and the loyalty to both the advertised brand and the game increases.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

AUGUST 19, 2022

When setting up your guaranteed deal, you can now choose a specific age and gender demographic, like adults ages 18 to 49, and pay only for the ad impressions that reach your target audience as measured by Nielsen DAR,” Google said in a blog post. The Week For Agencies. Amazon Tests TikTok-Style Feed. US Broadcasters Land $7.5

Media 52

Media Ad Tech Agency eCommerce 52