Clearcode

SEPTEMBER 20, 2023

billion by 2029. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. Some DSPs also leverage artificial intelligence and machine learning to enhance their functionality. billion by 2029.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

VideoWeek

SEPTEMBER 22, 2023

The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. Nestlé previously worked with a number of different agencies across Europe, but has chosen to consolidate media responsibilities within one agency.

Media 52

Media Agency Advertising Machine Learning 52

VideoWeek

AUGUST 25, 2023

Agencies Concerned Over YouTube Trading on its Own Survey Data Some advertising agencies have criticised YouTube’s move to start trading based on its own surveys, which are used to calculate how many people are watching ads on CTV, according to Ad Age. “The

Media 52

Media Retail GDPR Agency 52

Smart-Hub

APRIL 29, 2024

Meanwhile, SSPs are increasingly partnering with media agencies. This programmatic advertising growth is inevitable since the number of video streaming users keeps growing — by 2029, it’s forecasted to reach 6.3 Previously, such relationships were traditionally facilitated by DSPs.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52