Clearcode

SEPTEMBER 20, 2023

billion by 2029. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). To run and complete the buying process, DSPs are connected to: SSPs and ad exchanges to purchase ad inventory.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

VideoWeek

DECEMBER 16, 2022

Digiday reported that Netflix has begun offering advertisers money back, after missing viewership guarantees on its ad-supported layer by as much as 20 percent, according to reports. They don’t have enough inventory to deliver,” said one agency exec. “So The Week For Agencies. Diversity in Ad Creative Dropped in 2022.

Media 98

Media Audience Retail Agency 98

VideoWeek

AUGUST 19, 2022

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. Shopping Ads includes three formats. The Week For Agencies. This takes total funding to around $232 million according to Crunchbase.

Media 52

Media Ad Tech Agency eCommerce 52

Smart-Hub

APRIL 29, 2024

Meanwhile, SSPs are increasingly partnering with media agencies. For example, PubMatic, formerly an old-school SSP, reported in 2021 that its total desktop business (comprising display and online video) performed with revenue up 26% yearly on top of the prior year’s 28% growth. By 2027, this number is forecasted to surpass $40 billion.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52