2029, Audience and Brand Lift

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2029

Audience

Brand Lift

The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

AUGUST 25, 2023

The measurement company says this will allow for more accurate measurement, particularly for shows which draw smaller audiences (where it was previously possible than none of Nielsen’s panellists tuned in, resulting in a zero rating). The analysts forecast TV and film revenues to reach $82 billion in 2029, up from $74 billion in 2023.

Media

Media Retail GDPR Agency

The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

VideoWeek

FEBRUARY 28, 2025

Discovery (WBD) saw its ad revenues fall 7 percent YoY in 2024, citing domestic linear audience declines, and reporting that the linear TV ad market is deteriorating faster than expected. Those chosen channels will be measured across Barbs existing panel and included in its daily audience reporting, with the go live planned for Q3 this year.

Media

Media Marketing Agency Brand Lift

AdTech Trends

The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

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