VideoWeek

JUNE 27, 2024

This includes introducing sign-in for all users and improving content recommendations, in order to make the streaming service more relevant, particularly for new and young audiences. By 2029, the broadcaster aims to have 7,000 hours of content on the BVOD service, while 50 percent of all non-live content will debut on RTÉ Player.

Entertainment 64

Entertainment Audience Communications Media 64

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners. This technology can ensure your ads will be seen by the right audience in the right context.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

VideoWeek

FEBRUARY 28, 2025

Discovery (WBD) saw its ad revenues fall 7 percent YoY in 2024, citing domestic linear audience declines, and reporting that the linear TV ad market is deteriorating faster than expected. Those chosen channels will be measured across Barbs existing panel and included in its daily audience reporting, with the go live planned for Q3 this year.

Media 52

Media Marketing Agency Brand Lift 52

VideoWeek

DECEMBER 16, 2022

Adform has announced a partnership with Comscore to provide cookieless targeting, measurement and frequency capping using Comscore Predictive Audiences. IAB Tech Lab has integrated DOOH into Open RTB, the communication protocol that enables real-time bidding. ITV Draws Record Audience for England’s World Cup Defeat.

Media 98

Media Audience Retail Agency 98

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. Some are already handling tasks like audience targeting, bid optimization, and content creation. Thats already here. Expert Tip: Balance your strategy.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. Some are already handling tasks like audience targeting, bid optimization, and content creation. Thats already here. Expert tip: Balance your strategy.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. Some are already handling tasks like audience targeting, bid optimization, and content creation. Thats already here. Expert tip: Balance your strategy.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52