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billion by 2029. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-SidePlatform and What Is It For? Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.
The measurement company says this will allow for more accurate measurement, particularly for shows which draw smaller audiences (where it was previously possible than none of Nielsen’s panellists tuned in, resulting in a zero rating). MediaMath, a demand-sideplatform, filed for Chapter 11 bankruptcy in June.
More now report outsourcing programmatic buying to a demand-sideplatform or independent trading desk. Advertisers can reduce waste and help ensure that relevant ads are delivered to the right audiences across devices.”. IAB Tech Lab to Draft Clean Room Standards.
Hawk Brings Samba TV Geodata to DSP Hawk has announced a partnership with measurement provider Samba TV, to bring geo-audience data to Hawk’s demand-sideplatform (DSP) in France, Germany and the UK. billion in 2029, Digital TV Research has predicted.
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