2029, Audience and Retail

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

SEPTEMBER 20, 2023

billion by 2029. Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting. The DSP market exclusively was valued at $20.77

Demand Side Platform

Demand Side Platform Ad Exchange Ad Inventory Impressions

Digital Economy Consolidates “Around a Few Massive Platforms” in GroupM Forecast

VideoWeek

DECEMBER 9, 2024

Age restrictions on Instagram and other social media apps could also lead to increased spend on gaming, music and streaming TV, according to GroupM, as ways to reach younger audiences without being tied to the volatile regulatory environment. percent of total TV revenue by 2029. billion in 2025, accounting for 15.9 percent in 2009.

Retail

Retail Media Advertising Audience

Smarter Advertising: How Small and Medium Businesses Can Harness the Potential of Programmatic Buying

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. This technology can ensure your ads will be seen by the right audience in the right context. In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. and decides on a budget.

Advertising

Advertising A/B Testing Conversion Rate Conversion

The WIR: Netflix Reportedly Struggles to Fill Ad Commitments, UK Publishers see 2.7 Percent Digital Revenue Growth in Q3, and Amplified Intelligence Acquires AttentvAds

VideoWeek

DECEMBER 16, 2022

Adform has announced a partnership with Comscore to provide cookieless targeting, measurement and frequency capping using Comscore Predictive Audiences. ITV Draws Record Audience for England’s World Cup Defeat. ITV drew record audiences for the World Cup Quarter Final match between England and France.

Media

Media Audience Retail Agency

7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. Some are already handling tasks like audience targeting, bid optimization, and content creation. Thats already here. Expert Tip: Balance your strategy.

Advertising

Advertising Machine Learning Retail Geo targeting

7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. Some are already handling tasks like audience targeting, bid optimization, and content creation. Thats already here. Expert tip: Balance your strategy.

Advertising

Advertising Machine Learning Retail Geo targeting

7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. Some are already handling tasks like audience targeting, bid optimization, and content creation. Thats already here. Expert tip: Balance your strategy.

Advertising

Advertising Machine Learning Retail Geo targeting

Generation Alpha: Online Habits and Media Preferences by the Numbers

Basis

AUGUST 21, 2024

trillion in spending power by 2029, the time for brands and marketers to begin understanding these young consumers is, well, now. Though marketing to Generation Alpha might seem like a far-off reality (after all, wasn’t it just yesterday we started to talk about connecting with Gen Z ?), With Gen Alphas forecast to amass $5.46

Media

Media Brand Awareness Advertising Marketing

The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

VideoWeek

FEBRUARY 28, 2025

Discovery (WBD) saw its ad revenues fall 7 percent YoY in 2024, citing domestic linear audience declines, and reporting that the linear TV ad market is deteriorating faster than expected. Those chosen channels will be measured across Barbs existing panel and included in its daily audience reporting, with the go live planned for Q3 this year.

Media

Media Marketing Agency Brand Lift

The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

AUGUST 25, 2023

Retail media spend is on track to reach $141.7 percent of retail media spending. The measurement company says this will allow for more accurate measurement, particularly for shows which draw smaller audiences (where it was previously possible than none of Nielsen’s panellists tuned in, resulting in a zero rating).

Media

Media Retail GDPR Agency

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

VideoWeek

OCTOBER 1, 2022

Advertisers can reduce waste and help ensure that relevant ads are delivered to the right audiences across devices.”. Verification specialist DoubleVerify (DV) announced a new partnership with Best Buy Ads, providing measurement tools for the company’s in-house retail media network (RMN) and its partners.

Agency

Agency Media Non-Profit Retail

The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

VideoWeek

JANUARY 5, 2024

GroupM says it hopes to evolve streaming and CTV advertising beyond traditional 30-second formats, developing new offerings which enhance connections with audiences and drive measurable results. TikTok is vying to compete with Amazon, as well as other Chinese retailers such as Temu and Shein.

Media

Media Cookies Entertainment Agency

The WIR: TikTok Launches Shoppable Ad Formats, VidMob Raises $110 Million, and Streaming Viewing Surpasses Cable in the US

VideoWeek

AUGUST 19, 2022

“When setting up your guaranteed deal, you can now choose a specific age and gender demographic, like adults ages 18 to 49, and pay only for the ad impressions that reach your target audience as measured by Nielsen DAR,” Google said in a blog post. Paramount+ Bundled with Walmart Membership. US Broadcasters Land $7.5

Media

Media Ad Tech Agency eCommerce

AdTech Trends

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Digital Economy Consolidates “Around a Few Massive Platforms” in GroupM Forecast

Trending Sources

Smarter Advertising: How Small and Medium Businesses Can Harness the Potential of Programmatic Buying

The WIR: Netflix Reportedly Struggles to Fill Ad Commitments, UK Publishers see 2.7 Percent Digital Revenue Growth in Q3, and Amplified Intelligence Acquires AttentvAds

7 Digital Advertising Trends You Need to Know for 2025

7 Digital Advertising Trends You Need to Know for 2025

7 Digital Advertising Trends You Need to Know for 2025

Generation Alpha: Online Habits and Media Preferences by the Numbers

The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

The WIR: TikTok Launches Shoppable Ad Formats, VidMob Raises $110 Million, and Streaming Viewing Surpasses Cable in the US

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