Ad Monsters

MAY 27, 2024

Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners. In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. Why Programmatic (and What’s That, Really)?

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Ad Beat

AUGUST 23, 2024

Once again, it seems the brand is ahead of the curve here, with US e-commerce sales of alcoholic drinks expected to grow 27 percent to almost $30 billion between 2024 and 2029.

Food 81

Food Brand Awareness Audience Video Ads 81

Smart-Hub

APRIL 29, 2024

Such advertising is still not very popular, but it is worth noting that it can be very effective due to the high level of user concentration and lack of banner blindness to this type of information transfer. In addition, voice ads can also include audio ads, which are usually placed on streaming music services like Spotify and Apple Music.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Here is an example of a banner ad placed at the bottom of the screen.

ROI 64

ROI Native Advertising Ad Exchange Banner 64