Ad Beat

AUGUST 23, 2024

Landing Pages The vast majority of Guinness ads send clickers to specific product pages, like this one for Guinness Zero, featuring CTAs to buy online , find nearby , or check out on Instacart : Clearly, Guinness doesn’t just see display ads as a way to boost brand awareness — they want to drive online sales, too.

Food 84

Food Brand Awareness Audience Video Ads 84

Smart-Hub

APRIL 29, 2024

Such advertising is still not very popular, but it is worth noting that it can be very effective due to the high level of user concentration and lack of banner blindness to this type of information transfer. While voice ads are still in their early stages, their potential cannot be overlooked.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness.

ROI 64

ROI Native Advertising Ad Exchange Banner 64