Ad Monsters

MAY 27, 2024

Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners. In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. The company wanted to attract new customers, but the conversion rates were low.

Advertising 97

Advertising A/B Testing Conversion Rate Conversion 97

Smart-Hub

APRIL 29, 2024

Such advertising is still not very popular, but it is worth noting that it can be very effective due to the high level of user concentration and lack of banner blindness to this type of information transfer. In addition, voice ads can also include audio ads, which are usually placed on streaming music services like Spotify and Apple Music.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Here is an example of a banner ad placed at the bottom of the screen.

ROI 64

ROI Native Advertising Ad Exchange Banner 64