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In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Here is an example of a banner ad placed at the bottom of the screen.
Such advertising is still not very popular, but it is worth noting that it can be very effective due to the high level of user concentration and lack of banner blindness to this type of information transfer. In addition, voice ads can also include audio ads, which are usually placed on streaming music services like Spotify and Apple Music.
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