Ad Beat

AUGUST 23, 2024

Landing Pages The vast majority of Guinness ads send clickers to specific product pages, like this one for Guinness Zero, featuring CTAs to buy online , find nearby , or check out on Instacart : Clearly, Guinness doesn’t just see display ads as a way to boost brand awareness — they want to drive online sales, too.

Food 81

Food Brand Awareness Audience Video Ads 81

Basis

AUGUST 21, 2024

trillion in spending power by 2029, the time for brands and marketers to begin understanding these young consumers is, well, now. This early brand affinity presents an opportunity for marketers to start building brand awareness now by engaging with Gen Alpha’s parents. With Gen Alphas forecast to amass $5.46

Media 96

Media Brand Awareness Advertising Marketing 96

Smart-Hub

APRIL 29, 2024

Early adopters can establish a strong foothold in this space, driving brand awareness and building meaningful connections with their target audience. This programmatic advertising growth is inevitable since the number of video streaming users keeps growing — by 2029, it’s forecasted to reach 6.3

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Smart-Hub

MARCH 19, 2024

As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness. In terms of use cases, display ads can be effective when the company has low brand awareness (for instance, when only entering the market).

ROI 64

ROI Native Advertising Ad Exchange Banner 64