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As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brandawareness. In terms of use cases, display ads can be effective when the company has low brandawareness (for instance, when only entering the market).
Early adopters can establish a strong foothold in this space, driving brandawareness and building meaningful connections with their target audience. This programmatic advertising growth is inevitable since the number of video streaming users keeps growing — by 2029, it’s forecasted to reach 6.3
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