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The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

Retail media spend is on track to reach $141.7 percent of retail media spending. Reddit Brand Lift measures the incremental impact of Reddit Ads on brand perception, while Reddit Conversion Lift analyses the actions taken as a result of viewing an ad on Reddit. billion next year, accounting for 21.8

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The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

VideoWeek

The company said subscription hubs enable telcos, banks and retailers to offer their customers deals with hundreds of subscription partners, including Netflix, Disney+ and Amazon Prime Video. For a growing number of subscribers, subscriptions are no longer experienced as a series of one-by-one direct purchases, said Bango CEO Paul Larbey. .”

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