2029 Click Through Rate Data Management Platform 
MNTN
DECEMBER 10, 2024
The OTT ad market is projected to experience a compound annual growth rate (CAGR) of 6.3% between 2024 and 2029 , making for a market valued at over $429 billion. Interactive ads work well on OTT platforms because users are already used to engaging with digital content on their smartphones, tablets, and smart TVs.
MNTN
DECEMBER 10, 2024
The OTT ad market is projected to experience a compound annual growth rate (CAGR) of 6.3% between 2024 and 2029 , making for a market valued at over $429 billion. Interactive ads work well on OTT platforms because users are already used to engaging with digital content on their smartphones, tablets, and smart TVs.
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