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Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising. The OTT ad market is projected to experience a compound annual growth rate (CAGR) of 6.3% between 2024 and 2029 , making for a market valued at over $429 billion. Discover how MNTN can elevate your OTT marketing strategy.
Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising. The OTT ad market is projected to experience a compound annual growth rate (CAGR) of 6.3% between 2024 and 2029 , making for a market valued at over $429 billion. Discover how MNTN can elevate your OTT marketing strategy.
As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. When designed properly, they can give a strong first impression. Tracking this rate is the way to understand if the ad actually brings results. Viewability refers to the impressions delivered successfully (a user saw an ad).
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