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The OTT ad market is projected to experience a compound annual growth rate (CAGR) of 6.3% between 2024 and 2029 , making for a market valued at over $429 billion. Analyze Viewability Metrics Its not enough to simply deliver your ads. Viewability metrics measure whether a user actually viewed an ad.
The OTT ad market is projected to experience a compound annual growth rate (CAGR) of 6.3% between 2024 and 2029 , making for a market valued at over $429 billion. Analyze Viewability Metrics Its not enough to simply deliver your ads. Viewability metrics measure whether a user actually viewed an ad.
As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Conversion rate indicates the number of users who clicked the ad and then took a desired action (for instance, purchasing a product or filling out a form). Not really.
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