Martech

NOVEMBER 5, 2024

Nearly 80% of consumers said phones were important when communicating with a business, according to a study by TransUnion and research firm Toluna. billion in 2024 to over 50 billion in 2029, according to Juniper Research. Digital channels offer convenience for consumers seeking help in making a purchase. More trust.

Communications 112

Communications MarTech Marketing 112

VideoWeek

JUNE 27, 2024

By 2029, the broadcaster aims to have 7,000 hours of content on the BVOD service, while 50 percent of all non-live content will debut on RTÉ Player. The business will also reduce salaries, with personnel expenditure falling from 51 percent of operating costs in 2024, to 45 percent in 2029.

Entertainment 64

Entertainment Audience Communications Media 64

Ad Monsters

MAY 27, 2024

Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners. In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. Why Programmatic (and What’s That, Really)?

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Adtelligent

FEBRUARY 1, 2025

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. Content is getting shorter and snappier – more focused on maximizing audience engagement than communicating long-winded brand messages that dont get watched or read.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. Content is getting shorter and snappier – more focused on maximizing audience engagement than communicating long-winded brand messages that dont get watched or read.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. Content is getting shorter and snappier – more focused on maximizing audience engagement than communicating long-winded brand messages that dont get watched or read.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

VideoWeek

DECEMBER 16, 2022

IAB Tech Lab has integrated DOOH into Open RTB, the communication protocol that enables real-time bidding. We’ve been close partners with STV for over 50 years, and this new partnership will extend our collaboration for another seven years, until the end of 2029,” said ITV Commercial MD Kelly Williams. “We

Media 98

Media Audience Retail Agency 98