Adtelligent

FEBRUARY 1, 2025

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. From Third-Party Cookies to First-Party Data With the gradual phase-out of third-party cookies, first-party data is becoming more and more of a focus in digital marketing.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. From Third-Party Cookies to First-Party Data With the gradual phase-out of third-party cookies, first-party data is becoming more and more of a focus in digital marketing.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. From Third-Party Cookies to First-Party Data With the gradual phase-out of third-party cookies, first-party data is becoming more and more of a focus in digital marketing.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

VideoWeek

DECEMBER 16, 2022

Helping our clients prepare for a cookie-free environment is our priority and the addition of Comscore’s Predictive Audiences enhances the range of cookie-free solutions we offer, allowing our clients to improve targeting and generate better results,” added Stefan Sommer, SVP global sales & partnerships at Adform.

Media 98

Media Audience Retail Agency 98

Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. So, you still have some time to decide how to proceed.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

DECEMBER 1, 2023

” Google Doubles Down on Cookie Deprecation Deadline Google is committed to removing cookies from Chrome at the end of 2024, the company’s VP of global advertising told Digiday this week. One percent of cookies will be gone in January 2024, said Dan Taylor, providing a “real world testing environment” for advertisers.

Media 105

Media Entertainment Cookies Agency 105