Ad Monsters

MAY 27, 2024

Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners. In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. A user visits a website participating in the exchange and sees the winning ad.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

VideoWeek

DECEMBER 16, 2022

IAB Tech Lab has integrated DOOH into Open RTB, the communication protocol that enables real-time bidding. We’ve been close partners with STV for over 50 years, and this new partnership will extend our collaboration for another seven years, until the end of 2029,” said ITV Commercial MD Kelly Williams. “We The Week For Agencies.

Media 98

Media Audience Retail Agency 98

Smart-Hub

APRIL 29, 2024

5G 5G is the fifth generation of mobile communications, capable of 20 times the speed of LTE (Long-Term Evolution) and reaching 20 GB/sec. In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format. Why is that important for programmatic advertising?

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52