Ad Monsters

MAY 27, 2024

In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. The company wanted to attract new customers, but the conversion rates were low. The better you describe the audience, the higher the engagement and conversion rates. Audience retargeting.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Smart-Hub

MARCH 19, 2024

As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Smart-Hub

APRIL 29, 2024

This programmatic advertising growth is inevitable since the number of video streaming users keeps growing — by 2029, it’s forecasted to reach 6.3 CTV advertising, a part of programmatic video trends and not only, is much more efficient than traditional TV ads, allowing for precise analytics, cost-effectiveness, and high viewability rates.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52