Ad Monsters

MAY 27, 2024

In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. The numbers are $10-20 per thousand impressions for direct ads and $1-5 for programmatic ads. The company wanted to attract new customers, but the conversion rates were low. Audience retargeting.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Smart-Hub

APRIL 29, 2024

62% of developers said their user retention rates increased after the introduction of video ads with rewards. This programmatic advertising growth is inevitable since the number of video streaming users keeps growing — by 2029, it’s forecasted to reach 6.3 By 2027, this number is forecasted to surpass $40 billion.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Smart-Hub

MARCH 19, 2024

As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types.

ROI 64

ROI Native Advertising Ad Exchange Banner 64