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In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. The company wanted to attract new customers, but the conversionrates were low. The better you describe the audience, the higher the engagement and conversionrates. Audience retargeting.
As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversionrates and be more cost-effective in comparison with other ad types.
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