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As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversionrates and be more cost-effective in comparison with other ad types.
This programmatic advertising growth is inevitable since the number of video streaming users keeps growing — by 2029, it’s forecasted to reach 6.3 CTV advertising, a part of programmatic video trends and not only, is much more efficient than traditional TV ads, allowing for precise analytics, cost-effectiveness, and high viewabilityrates.
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