Adtelligent

FEBRUARY 1, 2025

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. From Third-Party Cookies to First-Party Data With the gradual phase-out of third-party cookies, first-party data is becoming more and more of a focus in digital marketing.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. From Third-Party Cookies to First-Party Data With the gradual phase-out of third-party cookies, first-party data is becoming more and more of a focus in digital marketing.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. From Third-Party Cookies to First-Party Data With the gradual phase-out of third-party cookies, first-party data is becoming more and more of a focus in digital marketing.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Smart-Hub

APRIL 29, 2024

Beyond being a remarkable time-saving tool, this automation also empowers businesses to optimize their price per conversion, resulting in a considerable boost to their Return on Investment (ROI). The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

JANUARY 5, 2024

Media and entertainment brands advertising on Snapchat will be able to measure conversion outcomes using Samba TV’s VTR (View Through Rate) solution. The move is designed to let web publishers, advertisers, ad tech companies, and any other business which used third-party cookies test their ability to serve cookie-free traffic.

Media 52

Media Cookies Entertainment Agency 52

VideoWeek

SEPTEMBER 22, 2023

It is crucial for us to legitimise the performance of our media by investigating new deterministic measures by reconciling conversion and exposure data in the post-cookie era,” said Sylvia Tassan Toffola, General Director at TF1 PUB. The programmes available to sponsor include Married at First Sight , Qui Veut Etre Mon Associé? ,

Media 52

Media Agency Advertising Machine Learning 52