Clearcode

SEPTEMBER 20, 2023

billion by 2029. Key market drivers for DSPs are the demise of third-party cookies, new and emerging digital channels, the development of new ad formats, a focus on contextual and content-driven advertising, and regulatory compliance. billion by 2029. The DSP market exclusively was valued at $20.77

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Adtelligent

FEBRUARY 1, 2025

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. From Third-Party Cookies to First-Party Data With the gradual phase-out of third-party cookies, first-party data is becoming more and more of a focus in digital marketing.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. From Third-Party Cookies to First-Party Data With the gradual phase-out of third-party cookies, first-party data is becoming more and more of a focus in digital marketing.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. From Third-Party Cookies to First-Party Data With the gradual phase-out of third-party cookies, first-party data is becoming more and more of a focus in digital marketing.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

VideoWeek

DECEMBER 16, 2022

Helping our clients prepare for a cookie-free environment is our priority and the addition of Comscore’s Predictive Audiences enhances the range of cookie-free solutions we offer, allowing our clients to improve targeting and generate better results,” added Stefan Sommer, SVP global sales & partnerships at Adform.

Media 98

Media Audience Retail Agency 98

Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. So, you still have some time to decide how to proceed.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

JANUARY 5, 2024

Google Begins Blocking Third-Party Cookies for One Percent of Traffic Google has begun blocking third-party cookies for one percent of traffic on its Google Chrome web browser, as it kicks off the long awaited (and delayed) process of sunsetting the tracking tool. For those users, third-party cookies will now be blocked by default.

Media 52

Media Cookies Entertainment Agency 52