Clearcode

SEPTEMBER 20, 2023

billion by 2029. Key market drivers for DSPs are the demise of third-party cookies, new and emerging digital channels, the development of new ad formats, a focus on contextual and content-driven advertising, and regulatory compliance. Some DSPs also leverage artificial intelligence and machine learning to enhance their functionality.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Adtelligent

FEBRUARY 1, 2025

AI, together with machine learning, is also widely used for automation. DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. But for now, human oversight is still needed, especially for creative and strategic decisions.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

AI, together with machine learning, is also widely used for automation. DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. But for now, human oversight is still needed, especially for creative and strategic decisions.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

AI, together with machine learning, is also widely used for automation. DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. But for now, human oversight is still needed, especially for creative and strategic decisions.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. So, you still have some time to decide how to proceed.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

SEPTEMBER 22, 2023

The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. The programmes available to sponsor include Married at First Sight , Qui Veut Etre Mon Associé? , and W9 reality shows.

Media 52

Media Agency Advertising Machine Learning 52