Clearcode

SEPTEMBER 20, 2023

billion by 2029. Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Third-party cookies have been a crucial tool for audience targeting and retargeting in digital advertising. The DSP market exclusively was valued at $20.77

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Adtelligent

FEBRUARY 1, 2025

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers. The secret to their success?

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers. The secret to their success?

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers. The secret to their success?

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

VideoWeek

DECEMBER 16, 2022

Helping our clients prepare for a cookie-free environment is our priority and the addition of Comscore’s Predictive Audiences enhances the range of cookie-free solutions we offer, allowing our clients to improve targeting and generate better results,” added Stefan Sommer, SVP global sales & partnerships at Adform.

Media 98

Media Audience Retail Agency 98

VideoWeek

JANUARY 5, 2024

Google Begins Blocking Third-Party Cookies for One Percent of Traffic Google has begun blocking third-party cookies for one percent of traffic on its Google Chrome web browser, as it kicks off the long awaited (and delayed) process of sunsetting the tracking tool. For those users, third-party cookies will now be blocked by default.

Media 52

Media Cookies Entertainment Agency 52

VideoWeek

AUGUST 19, 2022

The partnership sees the retail giant squaring off against online rival Amazon, whose Prime Video offering is bundled with its overall subscription. Lasting through the 2029-30 college sport season, the rights package includes American football, basketball and swimming. Paramount+ Bundled with Walmart Membership.

Media 52

Media Ad Tech Agency eCommerce 52