The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing
VideoWeek
OCTOBER 1, 2022
More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. The $65 CPM price tag, $20 million minimum spend (previously misreported as a spend cap) and lack of live sport content have left media buyers “unimpressed.”. Marketers Incredulous Over Netflix Ad Offering.
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