Clearcode

SEPTEMBER 20, 2023

billion by 2029. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). billion by 2029. The DSP market exclusively was valued at $20.77

Demand Side Platform 110

Demand Side Platform Ad Exchange Ad Inventory Impressions 110

MNTN

DECEMBER 10, 2024

between 2024 and 2029 , making for a market valued at over $429 billion. Interactive ads work well on OTT platforms because users are already used to engaging with digital content on their smartphones, tablets, and smart TVs. Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

MNTN

DECEMBER 10, 2024

between 2024 and 2029 , making for a market valued at over $429 billion. Interactive ads work well on OTT platforms because users are already used to engaging with digital content on their smartphones, tablets, and smart TVs. Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52