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8 OTT Advertising Strategies That Actually Work

MNTN

between 2024 and 2029 , making for a market valued at over $429 billion. Interactive ads work well on OTT platforms because users are already used to engaging with digital content on their smartphones, tablets, and smart TVs. Analyze Viewability Metrics Its not enough to simply deliver your ads.

article thumbnail

8 OTT Advertising Strategies That Actually Work

MNTN

between 2024 and 2029 , making for a market valued at over $429 billion. Interactive ads work well on OTT platforms because users are already used to engaging with digital content on their smartphones, tablets, and smart TVs. Analyze Viewability Metrics Its not enough to simply deliver your ads.