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billion by 2029. Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. billion by 2029.
Retail media spend is on track to reach $141.7 percent of retail media spending. MediaMath, a demand-sideplatform, filed for Chapter 11 bankruptcy in June. The analysts forecast TV and film revenues to reach $82 billion in 2029, up from $74 billion in 2023. billion next year, accounting for 21.8
More now report outsourcing programmatic buying to a demand-sideplatform or independent trading desk. Verification specialist DoubleVerify (DV) announced a new partnership with Best Buy Ads, providing measurement tools for the company’s in-house retail media network (RMN) and its partners.
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