Remove 2029 Remove eCommerce Remove Impressions
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The WIR: TikTok Launches Shoppable Ad Formats, VidMob Raises $110 Million, and Streaming Viewing Surpasses Cable in the US

VideoWeek

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. Lasting through the 2029-30 college sport season, the rights package includes American football, basketball and swimming. TikTok Launches Shopping Ads.

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The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

VideoWeek

Flip connects mobile location data with CTV ad impressions to help brands understand campaign performance, attribution and Return on Ad Spend (ROAS). Meanwhile the broadcaster renewed its arrangement with the Scottish Professional Football League (SPFL), granting Sky Sports the broadcast rights through to 2029.

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