Clearcode

SEPTEMBER 20, 2023

billion by 2029. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. The RTB process is a live auction whereby DSPs bid on impressions offered by ad exchanges and supply-side platforms (SSPs). billion by 2029.

Demand Side Platform 105

Demand Side Platform Ad Exchange Ad Inventory Impressions 105

Martech Series

AUGUST 9, 2022

billion by 2029, at a CAGR of 13.6%. Over the past several years, Equalum has seen impressive growth, driven by the company’s flagship platform. The timing for this round is ideal as industry forecasts indicate growing customer demand. billion in 2022 to $29.16

Healthcare 86

Healthcare Manufacturing Finance Impressions 86

Ad Monsters

MAY 27, 2024

In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. The numbers are $10-20 per thousand impressions for direct ads and $1-5 for programmatic ads. Data on total views, conversions, impressions, etc., An impressive example here is Lacoste.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Smart-Hub

APRIL 29, 2024

Such advertising works especially well with fine-tuned targeting because if the user sees a useful ad and then also gets some bonuses in the game, the positive impression is reinforced, and the loyalty to both the advertised brand and the game increases. By 2027, this number is forecasted to surpass $40 billion.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

OCTOBER 1, 2022

Flip connects mobile location data with CTV ad impressions to help brands understand campaign performance, attribution and Return on Ad Spend (ROAS). Meanwhile the broadcaster renewed its arrangement with the Scottish Professional Football League (SPFL), granting Sky Sports the broadcast rights through to 2029.

Agency 52

Agency Media Non-Profit Retail 52

Smart-Hub

MARCH 19, 2024

As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. When designed properly, they can give a strong first impression. CTR (a click-through rate) is the number of clicks compared to the number of ad impressions. Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

VideoWeek

DECEMBER 16, 2022

The firm tracks and analyses impression-level data across CTV, mobile, web and in-app environments. We’ve been close partners with STV for over 50 years, and this new partnership will extend our collaboration for another seven years, until the end of 2029,” said ITV Commercial MD Kelly Williams. “We

Media 98

Media Audience Retail Agency 98