MNTN

DECEMBER 10, 2024

Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising. between 2024 and 2029 , making for a market valued at over $429 billion. An impressive 71% of todays consumers expect you to personalize your ad content and speak directly to their interests and needs.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

MNTN

DECEMBER 10, 2024

Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising. between 2024 and 2029 , making for a market valued at over $429 billion. An impressive 71% of todays consumers expect you to personalize your ad content and speak directly to their interests and needs.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

Smart-Hub

APRIL 29, 2024

Such advertising works especially well with fine-tuned targeting because if the user sees a useful ad and then also gets some bonuses in the game, the positive impression is reinforced, and the loyalty to both the advertised brand and the game increases. The whole advertising ecosystem simply gets safer.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Smart-Hub

MARCH 19, 2024

As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. When designed properly, they can give a strong first impression. CTR (a click-through rate) is the number of clicks compared to the number of ad impressions. Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64