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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

billion by 2029. Some DSPs also leverage artificial intelligence and machine learning to enhance their functionality. billion by 2029. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. The DSP market exclusively was valued at $20.77

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Appier Finalizes Acquisition of Woopra to Create the Next-gen, AI-powered Customer Data Platform

Martech Series

billion by 2029, at a CAGR of 25.4 Marketing Technology News: Blocore Partners With Animoca Ventures to Spur Discovery of Leading Web3 Companies. The global CDP market is projected to grow from US$1.42 billion in 2022 to U$6.94

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Keboola Seals $4.5M Seed Round to Help Businesses Unlock the Potential of Data

Martech Series

These characteristics enable wide customisation possibilities, with the option for organisations to write their own code and components, including machine learning algorithms. We are excited to back them to accelerate that growth and win in a global market predicted to reach $655 billion by 2029.”

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

AI, together with machine learning, is also widely used for automation. DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. But for now, human oversight is still needed, especially for creative and strategic decisions.

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

AI, together with machine learning, is also widely used for automation. DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. But for now, human oversight is still needed, especially for creative and strategic decisions.

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

AI, together with machine learning, is also widely used for automation. DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. But for now, human oversight is still needed, especially for creative and strategic decisions.

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What is the College Enrollment Cliff, and What Can Higher Education Marketers Do About It?

Basis

That high school-aged population is significantly smaller than it has been historically—with the number of 18-year-olds expected to decrease by 15% from 2025 through 2029—hence the looming drop-off, or “cliff,” which experts predict will take hold in 2025. The problem?