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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

billion by 2029. Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Some DSPs also leverage artificial intelligence and machine learning to enhance their functionality. billion by 2029. ads are sure to follow.

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Keboola Seals $4.5M Seed Round to Help Businesses Unlock the Potential of Data

Martech Series

These characteristics enable wide customisation possibilities, with the option for organisations to write their own code and components, including machine learning algorithms. We are excited to back them to accelerate that growth and win in a global market predicted to reach $655 billion by 2029.”

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

AI, together with machine learning, is also widely used for automation. DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. Retail Media Networks: The New Ad Powerhouse Retail media is quickly becoming a major player in advertising.

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

AI, together with machine learning, is also widely used for automation. DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. Retail Media Networks: The New Ad Powerhouse Retail media is quickly becoming a major player in advertising.

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

AI, together with machine learning, is also widely used for automation. DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. Retail Media Networks: The New Ad Powerhouse Retail media is quickly becoming a major player in advertising.

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The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

Retail media spend is on track to reach $141.7 percent of retail media spending. The analysts forecast TV and film revenues to reach $82 billion in 2029, up from $74 billion in 2023. Meanwhile SVOD revenues are projected to grow just $2 billion, hitting $55 billion in 2029. billion next year, accounting for 21.8

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