2029 and Retail - AdTech Trends

Digital Economy Consolidates “Around a Few Massive Platforms” in GroupM Forecast

VideoWeek

DECEMBER 9, 2024

GroupM notes that this growth comes in spite of “ numerous headlines postulating that ‘search’ is dead or that search has ‘moved’ to social, video and retail platforms” Retail media to overtake TV The report also cited retail media as a key growth channel for next year. percent in 2009.

Retail

Retail Media Advertising Audience

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

SEPTEMBER 20, 2023

billion by 2029. Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Wherever the audience is — in games, on TV, on retail sites, etc. — billion by 2029. The DSP market exclusively was valued at $20.77 ads are sure to follow.

Demand Side Platform

Demand Side Platform Ad Exchange Ad Inventory Impressions

Keboola Seals $4.5M Seed Round to Help Businesses Unlock the Potential of Data

Martech Series

NOVEMBER 22, 2022

It currently counts the likes of RBI (restaurants), DXC, ProductBoard, Mall Group, and Rohlik Group among its clients, in diverse fields such as retail, eCommerce, marketing, financial services, and hospitality. We are excited to back them to accelerate that growth and win in a global market predicted to reach $655 billion by 2029.”

Machine Learning

Machine Learning Retail MarTech Finance

7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

FEBRUARY 1, 2025

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers. The secret to their success?

Advertising

Advertising Machine Learning Retail Geo targeting

7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

FEBRUARY 1, 2025

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers. The secret to their success?

Advertising

Advertising Machine Learning Retail Geo targeting

7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

FEBRUARY 1, 2025

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers. The secret to their success?

Advertising

Advertising Machine Learning Retail Geo targeting

Generation Alpha: Online Habits and Media Preferences by the Numbers

Basis

AUGUST 21, 2024

trillion in spending power by 2029, the time for brands and marketers to begin understanding these young consumers is, well, now. Though marketing to Generation Alpha might seem like a far-off reality (after all, wasn’t it just yesterday we started to talk about connecting with Gen Z ?), With Gen Alphas forecast to amass $5.46

Media

Media Brand Awareness Advertising Marketing

Smarter Advertising: How Small and Medium Businesses Can Harness the Potential of Programmatic Buying

Ad Monsters

MAY 27, 2024

In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. Today, video format is the most popular option, although OOH usage is growing in retail and other industries. By 2026, this number will likely grow to $700 billion. But what are the benefits, exactly?

Advertising

Advertising A/B Testing Conversion Rate Conversion

The WIR: Netflix Reportedly Struggles to Fill Ad Commitments, UK Publishers see 2.7 Percent Digital Revenue Growth in Q3, and Amplified Intelligence Acquires AttentvAds

VideoWeek

DECEMBER 16, 2022

We’ve been close partners with STV for over 50 years, and this new partnership will extend our collaboration for another seven years, until the end of 2029,” said ITV Commercial MD Kelly Williams. “We Vast Majority of Advertisers are Already Investing in Retail Media. Kaushik joins from cryptocurrency platform Coinbase.

Media

Media Audience Retail Agency

The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

AUGUST 25, 2023

Retail media spend is on track to reach $141.7 percent of retail media spending. The analysts forecast TV and film revenues to reach $82 billion in 2029, up from $74 billion in 2023. Meanwhile SVOD revenues are projected to grow just $2 billion, hitting $55 billion in 2029. billion next year, accounting for 21.8

Media

Media Retail GDPR Agency

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

VideoWeek

OCTOBER 1, 2022

Verification specialist DoubleVerify (DV) announced a new partnership with Best Buy Ads, providing measurement tools for the company’s in-house retail media network (RMN) and its partners. Ad tech firm Digital Remedy launched a CTV platform for e-commerce and retail advertisers on Thursday.

Agency

Agency Media Non-Profit Retail

The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

VideoWeek

JANUARY 5, 2024

TikTok is vying to compete with Amazon, as well as other Chinese retailers such as Temu and Shein. In October, DAZN secured the rights to show all Serie A games in Italy until 2028/2029 for €700 million per year. percent growth this year (including political advertising) and 4.3 percent next year.

Media

Media Cookies Entertainment Agency

The WIR: TikTok Launches Shoppable Ad Formats, VidMob Raises $110 Million, and Streaming Viewing Surpasses Cable in the US

VideoWeek

AUGUST 19, 2022

The partnership sees the retail giant squaring off against online rival Amazon, whose Prime Video offering is bundled with its overall subscription. Lasting through the 2029-30 college sport season, the rights package includes American football, basketball and swimming. Paramount+ Bundled with Walmart Membership.

Media

Media Ad Tech Agency eCommerce

The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

VideoWeek

FEBRUARY 28, 2025

The company said subscription hubs enable telcos, banks and retailers to offer their customers deals with hundreds of subscription partners, including Netflix, Disney+ and Amazon Prime Video. For a growing number of subscribers, subscriptions are no longer experienced as a series of one-by-one direct purchases, said Bango CEO Paul Larbey. .”

Media

Media Marketing Agency Brand Lift

AdTech Trends

Digital Economy Consolidates “Around a Few Massive Platforms” in GroupM Forecast

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Trending Sources

Keboola Seals $4.5M Seed Round to Help Businesses Unlock the Potential of Data

7 Digital Advertising Trends You Need to Know for 2025

7 Digital Advertising Trends You Need to Know for 2025

7 Digital Advertising Trends You Need to Know for 2025

Generation Alpha: Online Habits and Media Preferences by the Numbers

Smarter Advertising: How Small and Medium Businesses Can Harness the Potential of Programmatic Buying

The WIR: Netflix Reportedly Struggles to Fill Ad Commitments, UK Publishers see 2.7 Percent Digital Revenue Growth in Q3, and Amplified Intelligence Acquires AttentvAds

The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

The WIR: TikTok Launches Shoppable Ad Formats, VidMob Raises $110 Million, and Streaming Viewing Surpasses Cable in the US

The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

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