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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

billion by 2029. Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Wherever the audience is — in games, on TV, on retail sites, etc. — billion by 2029. The DSP market exclusively was valued at $20.77 ads are sure to follow.

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Keboola Seals $4.5M Seed Round to Help Businesses Unlock the Potential of Data

Martech Series

It currently counts the likes of RBI (restaurants), DXC, ProductBoard, Mall Group, and Rohlik Group among its clients, in diverse fields such as retail, eCommerce, marketing, financial services, and hospitality. We are excited to back them to accelerate that growth and win in a global market predicted to reach $655 billion by 2029.”

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers. The secret to their success?

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers. The secret to their success?

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers. The secret to their success?

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Generation Alpha: Online Habits and Media Preferences by the Numbers

Basis

trillion in spending power by 2029, the time for brands and marketers to begin understanding these young consumers is, well, now. Though marketing to Generation Alpha might seem like a far-off reality (after all, wasn’t it just yesterday we started to talk about connecting with Gen Z ?), With Gen Alphas forecast to amass $5.46

Media 102
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Smarter Advertising: How Small and Medium Businesses Can Harness the Potential of Programmatic Buying

Ad Monsters

In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. Today, video format is the most popular option, although OOH usage is growing in retail and other industries. By 2026, this number will likely grow to $700 billion. But what are the benefits, exactly?