Clearcode

SEPTEMBER 20, 2023

billion by 2029. Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

VideoWeek

DECEMBER 16, 2022

We’ve been close partners with STV for over 50 years, and this new partnership will extend our collaboration for another seven years, until the end of 2029,” said ITV Commercial MD Kelly Williams. “We Diversity in Ad Creative Dropped in 2022. Vast Majority of Advertisers are Already Investing in Retail Media. read on VideoWeek.

Media 98

Media Audience Retail Agency 98

Ad Monsters

MAY 27, 2024

In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. A user visits a website participating in the exchange and sees the winning ad. Companies can use various types of programmatic ads, such as video ads, audio ads, and out-of-home (OOH) ads on billboards and displays.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

VideoWeek

AUGUST 19, 2022

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. Shopping Ads includes three formats. This takes total funding to around $232 million according to Crunchbase. Paramount+ Bundled with Walmart Membership.

Media 52

Media Ad Tech Agency eCommerce 52