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billion by 2029. For instance, targeting options may include behavioral, lifestyle, demographic, device, audience lookalikes, in-market audiences, contextual and retargeting. Third-party cookies have been a crucial tool for audience targeting and retargeting in digital advertising. billion by 2029. FLEDGE, and Topics API.
In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. Audience retargeting. By 2026, this number will likely grow to $700 billion. Also, the share of programmatic advertising in digital spending worldwide has increased since 2020. Ad placement optimization.
As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Display advertisements also work well for products that require visual introduction instead of text and for retargeting campaigns. Do these statistical facts mean that native ads are less effective than the display ones? Not really.
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