Ad Beat

AUGUST 23, 2024

Guinness Ad spend and networks Guinness invested an estimated $427,000 in display ads over the last six months — but almost all of that budget has been spent since the start of May: Source: Adbeat The majority of those ad bucks were dedicated to programmatic, while about one-quarter was spent on video ads.

Food 84

Food Brand Awareness Audience Video Ads 84

Clearcode

SEPTEMBER 20, 2023

billion by 2029. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. The buyers can set the advertising campaigns and programmatically bid to purchase precisely targeted video ads, display ads, in-game ads, etc.

Demand Side Platform 105

Demand Side Platform Ad Exchange Ad Inventory Impressions 105

Ad Monsters

MAY 27, 2024

In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. The exchange conducts auctions for ad space: who’s willing to pay more for showing their ad wins. A user visits a website participating in the exchange and sees the winning ad.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Smart-Hub

APRIL 29, 2024

In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format. Many users install ad blockers because it increases the page load speed. Such videos allow you to give the user a prize in in-game currency after watching the video.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

DECEMBER 16, 2022

We’ve been close partners with STV for over 50 years, and this new partnership will extend our collaboration for another seven years, until the end of 2029,” said ITV Commercial MD Kelly Williams. “We Diversity in Ad Creative Dropped in 2022. The Week For Agencies. percent of the population.

Media 98

Media Audience Retail Agency 98

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Do these statistical facts mean that native ads are less effective than the display ones? Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

VideoWeek

AUGUST 19, 2022

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. Shopping Ads includes three formats. This takes total funding to around $232 million according to Crunchbase. US Broadcasters Land $7.5

Media 52

Media Ad Tech Agency eCommerce 52