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Expect “Very Negative Outcomes” As Advertising Growth Stagnates Into 2030, Predicts Madison and Wall

AdExchanger

The post Expect Very Negative Outcomes As Advertising Growth Stagnates Into 2030, Predicts Madison and Wall appeared first on AdExchanger. Amid the political and economic uncertainty in the United States, ad spend will likely grow, but at a much slower pace, over the next five years.

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Havas Acquires Majority Stake in Uncommon Creative Studio

Adweek

The Vivendi-owned business said the move could help the agency, now in its fifth year, reach a value of over $150 million before 2030. French agency network Havas has acquired a majority stake of 51% in U.K. agency Uncommon Creative Studio. Uncommon founders Natalie Graeme, Lucy Jameson and Nils Leonard will retain a material 49%.

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The Speed of Culture Podcast: From Boutique Bootcamp to Fitness Powerhouse

Adweek

Embarking on a bold journey, Barry's has launched 84 studios in 14 countries, setting the stage for an even more ambitious goal: skyrocketing from 84 to 200 studios across the U.S. What could be seen as a daunting target represents a thrilling adventure for the brand's global CEO, Joey Gonzalez. Under his leadership,

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3 of the Worst-Ever Tech Ads That Should Have Never Seen the Light of Day

Ad Rants

billion by 2030. That suggests a compound annual growth rate of 5% from 2023 to 2030. Whoever said that no publicity is bad publicity hasn't seen some of the worst-ever tech ads. According to Coherent Market Insights, the TV ad spend last year was worth $212.27 billion and is on pace to expand to $298.12

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‘Do or Die:’ How Climate Change Underpins All of the UN’s Sustainable Development Goals

Adweek

In 2015, the United Nations agreed upon 17 sustainable development goals: a set of targets that member states aim to achieve by 2030. Over the last seven years, advertisers and marketers have struggled to determine what their role is in helping to achieve those goals. At Cannes Lions in 2016, former U.N. Secretary-General Ban Ki-Moon.

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Publicis’ Chief Metaverse Officer Is a Lion Named Leon

Adweek

With consumer spend in the metaverse set to reach $5 trillion by 2030, according to research released by McKinsey, the advertising industry has been busy setting up its stall to showcase what it can already achieve in this virtual reality landscape.

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Creator Content Shouldn’t Be Measured Like a Social Media Post

Adweek

The influencer marketing industry will increase significantly in value by 2030, and as it matures into an established channel. Increasingly, brands are looking to influencers to produce user-generated content to enhance the buyer journey and using affiliate links to generate and measure sales.