Adweek

JUNE 16, 2022

With consumer spend in the metaverse set to reach $5 trillion by 2030, according to research released by McKinsey, the advertising industry has been busy setting up its stall to showcase what it can already achieve in this virtual reality landscape.

Advertising 260

Advertising 260

Adweek

AUGUST 2, 2022

The influencer marketing industry will increase significantly in value by 2030, and as it matures into an established channel. Increasingly, brands are looking to influencers to produce user-generated content to enhance the buyer journey and using affiliate links to generate and measure sales.

Affiliates 260

Affiliates Brand Awareness Media Marketing 260

Adweek

AUGUST 8, 2022

According to company forecasts, online sales of parts and accessories will make up a $40 billion total addressable market by 2030. With the expansion of an online presence, General Motors is allowing this consumer relationship to flourish. It anticipates significant revenue growth from its.

Marketing 246

Marketing 246

Adweek

APRIL 24, 2023

Its emissions are expected to double by 2030 if the industry doesn't adopt some serious changes. It's hard to point to just one statistic that demonstrates the impact the fashion industry has on the climate. It generates roughly 8% of the world's greenhouse gas emissions and 20% of global water pollution. But it's more than.

Fashion 236

Fashion 236

More About Advertising

NOVEMBER 17, 2020

The Advertising Association, the IPA and ISBA are together co-ordinating a push to achieve net zero carbon emissions across the industry by the end of 2030, and are calling for all stakeholders to join them in signing up to the initiative.

Advertising 52

Advertising Agency 52

Adweek

JULY 5, 2022

In 2015, the United Nations agreed upon 17 sustainable development goals: a set of targets that member states aim to achieve by 2030. Over the last seven years, advertisers and marketers have struggled to determine what their role is in helping to achieve those goals. At Cannes Lions in 2016, former U.N. Secretary-General Ban Ki-Moon.

Advertising 273

Advertising Marketing 273

Adweek

APRIL 24, 2023

By 2030, scientists say, we will have to cut our greenhouse gas emissions in half--and begin pulling unavoidable pollution back out of the air through natural and technological means. Within the next decade, industries will have to expand, contract, transform and innovate in order to keep our climate livable.

Advertising 228

Advertising Marketing 228

Adweek

JULY 27, 2022

Designed to raise awareness of the UN's 17 Global Goals (a long-term sustainability initiative to eradicate hunger, tackle inequality and clean up the planet before 2030), the app is now.

Ad Space 245

Ad Space 245

Adweek

OCTOBER 21, 2022

billion by 2030. The digital experiences being described collectively as "the Metaverse" has gained a great deal of traction in the last two years, so much so that Strategic Market Research has valued the global market value at $47.48 That value is expected to surpass $678.80 With Meta joining forces with Microsoft around the.

Marketing 233

Marketing Media 233

Marketing Dive

JUNE 22, 2023

A Forrester forecast identified a negative correlation between jobs with the highest generative AI influence and their potential to be replaced.

Agency 106

Agency 106

Exchange Wire

DECEMBER 14, 2023

growth annually, between now and 2030, contextual is poised to redefine the digital marketing landscape, with a resurgence that is fuelled [.] In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8%

Advertising 126

Advertising Marketing Cookies 126

More About Advertising

JULY 29, 2020

Whispered in the tone of voice that a father might employ when speaking to his newborn son, this promise from Apple to be carbon neutral by 2020 could not sound more sincere. It’s a beautiful film, and let’s hope Apple means it. The way things are going, even promising to be around in 10 years.

Agency 59

Agency Advertising 59

VideoWeek

JANUARY 29, 2024

Channel 4 has confirmed it will cut 200 jobs and close some of its linear channels, as part of a five-year strategy to transition to a “digital-first public service streamer” by 2030. The broadcaster aims to increase this digital slice to 30 percent in 2024, and to 50 percent by 2030.

eCommerce 105

eCommerce Marketing Advertising 105

illumin

APRIL 23, 2024

Apple – Mother Nature (2030 status) Apple promises to make each of its products carbon-neutral by 2023. In this ad, the company uses celebrities to spread its message and update its customers on the status of its 2030 goal.

Entertainment 111

Entertainment Electronics Education Ad Tech 111

Marketing Tech News

FEBRUARY 13, 2024

Following a milestone year of sustainability partnerships, Adform enters the next level by aligning itself with SBTi’s near-term (2030) emission reduction targets. Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so.

Demand Side Platform 66

Demand Side Platform Media Advertising Marketing 66

Marketing Dive

JULY 25, 2022

Amid a global heat wave, WPP's investment group took a major step to meet its commitment to decarbonize its media supply chain by 2030.

Media 94

Media 94

Digiday

JANUARY 3, 2024

It makes sense given the developing industry: The global creator economy is projected to have grown to $127 billion in 2023 and is forecasted to reach $528 billion by 2030, according to Coherent Market Insights. Here is a look at the biggest trends agencies in that space are expecting in 2024. Continue reading this article on digiday.com.

Agency 93

Agency Media Marketing 93

AdPushup

NOVEMBER 22, 2023

It is estimated that ad tech industries are set to grow from $438bn in 2021 to $1 trillion in 2030, forecasts GlobalData, a leading data and analytics company. Discover the power of ad tech: uncover its perks, solutions, industry trends, and beyond in this deep dive into the ad tech landscape. While the Ad tech [.]

Ad Tech 52

Ad Tech Ad Ops 52

VideoWeek

SEPTEMBER 24, 2024

Broadcasters have continued to position their CTV offerings at the heart of their strategies, with the UK’s Channel 4 pledging its ambition to become a public service streamer by 2030.

Advertising 52

Advertising Marketing 52

Martech Series

JANUARY 24, 2023

billion by 2030 with a registered CAGR of 38.1% from 2022 to 2030. Our comprehensive suite of AI services includes generative Chat, Art, and soon-to-be-released Video and Music capabilities giving you access to all the tools you need to transform your business or personal projects. billion in 2022 and it is expected to hit US$ 1597.1

MarTech 80

MarTech Marketing Media 80

Exchange Wire

MARCH 21, 2024

Tappx, a leading AdTech provider of digital technologies for mobile, website and CTV advertising, has unveiled a new major milestone on its sustainability journey, with the ultimate goal of achieving net zero emissions by 2030. With this effort, Tappx hopes [.]

Advertising 59

Advertising 59

Exchange Wire

NOVEMBER 10, 2022

billion by 2030, creating a significant opportunity for advertisers to reach a [.]. From podcasting to playlists, audio streaming has witnessed exponential growth in recent years and shows no signs of slowing down. Global streaming subscribers are expected to hit 1.3

Advertising 74

Advertising 74

Marketing Dive

OCTOBER 25, 2022

The company’s Society 2030 program tailors sustainability goals by brand, avoiding a one-size-fits-all approach.

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67

AdPushup

OCTOBER 10, 2022

According to GlobalData, adtech companies will drive the internet advertising industry to $1 trillion by 2030 With the digital world thriving on advertising, ad tech companies are the solution for most of the advertising challenges faced by publishers and advertisers.

Ad Tech 52

Ad Tech Advertising Ad Ops 52

AdPushup

SEPTEMBER 19, 2022

It is estimated that ad tech industries are set to grow from $438bn in 2021 to $1 trillion in 2030, forecasts GlobalData, a leading data and analytics company. Below is the comprehensive guide about what is ad tech, ad tech basics and details on how they benefit both publishers and advertisers. While Ad tech industry [.].

Ad Tech 52

Ad Tech Advertising Ad Ops 52

More About Advertising

SEPTEMBER 14, 2023

It’s Apple of course and here they are being quizzed by Octavia Spencer’s Mother Nature on progress towards carbon neutrality by 2030, the seeming deadline for everyone including the … The post MAA Ad of the Week: Mother Nature puts Apple execs on the spot first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

More About Advertising

APRIL 22, 2021

WPP is pledging to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030. To deliver this, electricity will be 100% renewably sourced by 2025. Within WPP’s supply chain, which accounts for the overwhelming majority of the company’s emissions, the two largest sources are the production of.

Advertising 64

Advertising Finance Media Agency 64

Martech Series

JANUARY 23, 2023

billion by 2030, growing at a CAGR of 14% during the forecast period (2022-2030). .” According to a recent report by Straits Research, the global fantasy sports market is expected to reach a valuation of USD 78.5

MarTech 92

MarTech Marketing Audience 92

More About Advertising

MAY 18, 2023

Everyone can stop worrying about AI taking all those jobs away, UK culture secretary Lucy Frazer (below) is promising a million more jobs in creative industries – worth £50m annually to the economy – by 2030. So she’d better get her skates on. The UK government, which has been getting stick from all sides for.

Advertising 40

Advertising Finance Media Agency 40

VideoWeek

AUGUST 15, 2022

Ad Net Zero, one of the best known initiatives to reduce the industry’ carbon footprint, sets a deadline for 2030. The race for 2030. But as mentioned above, many agencies have committed to net zero emissions by 2030. In response to the climate crisis, many major agencies have pledged to work towards net zero carbon emissions.

Agency 110

Agency Audience Advertising MarTech 110

Basis

APRIL 20, 2023

The US cannabis market size is expected to reach $40 billion by 2030, showing a forecasted compound annual growth rate (CAGR) of 14.2% from 2023 to 2030. At the same time, the cannabis market is growing like a weed (sorry—we couldn’t resist!)

Advertising 80

Advertising Native Advertising SEO Communications 80

Martech Series

JANUARY 19, 2023

Lenovo’s long-term 2050 goals coincide with its near-term, SBTi-validated 2030 emissions reduction goals, all of which are outlined below: Overall Net-Zero Target Lenovo commits to reach net-zero GHG emissions across the value chain by FY2049/2050.

Manufacturing 69

Manufacturing MarTech Marketing Advertising 69

More About Advertising

MAY 12, 2021

The advertising industry has been fighting against this for years, arguing that its output’s contribution to obesity is minimal — although Bite Back 2030, a charity. The post HFSS advertising ban looms despite industry opposition first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Ad Monsters

OCTOBER 17, 2024

AI for Personalization and Automation: In the session Into the Future of Media Measurement, panelists discussed how AI will drive more personalized and immersive experiences by 2030. Automating content delivery and optimizing audience engagement is seen as a major benefit. Ongoing Challenges: AI also introduces challenges.

Audience 52

Audience Education Media Agency 52

Martech

JULY 26, 2024

billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030. MarkNtel Advisors values the global influencer marketing platform market at $14.1 Email: Business email address Sign me up! Processing. The post Acquisitions signal agencies are betting on influencer marketing appeared first on MarTech.

Agency 103

Agency Marketing Media MarTech 103

Martech Series

FEBRUARY 14, 2023

According to Precedence Research, the global healthcare automation market is predicted to reach nearly $91.6B by 2030. This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry.

Healthcare 90

Healthcare Machine Learning MarTech Conversion 90

Martech Series

JULY 28, 2022

The global B2B ecommerce market size is estimated to reach just over $33 billion by 2030, registering a CAGR of 19.7% from 2022 to 2030. BigCommerce aspires to create the world’s most flexible and usable SaaS platform for B2B.

eCommerce 81

eCommerce MarTech Marketing 81